Max Modlin · Founder · 29 January 2026Agency AI has been appointed strategic AI partner to Peacock Salt, the Ayr salt merchants trading since 1874. The partnership covers customer service, operations and sales, and runs as an ongoing programme rather than a single project.
The partnership
Peacock Salt has appointed Agency AI as its strategic AI partner. The programme covers three areas of the business: customer service, operations and sales.
It is an ongoing arrangement rather than a delivery. Agency AI designs and builds the systems, runs them alongside the Peacock Salt team, and the two companies decide together where AI is worth applying next.
About Peacock Salt
Peacock Salt has traded from Ayr since 1874 and supplies salt to customers across the UK. It is an established, family-owned Scottish business, and one that has taken on new technology when it earned its place.
Comment
“Peacock Salt were not looking to buy AI for its own sake, and that is the right way to come at it,” said Max Modlin, founder of Agency AI. “This is a long-term partnership. We build the systems, we run them, and we work out together where they earn their place next.”